Jenny Falk Therapy

creative direction, branding + logo design, environmental design

Jenny Falk is a body worker providing services in craniosacral therapy and other alternative healing methods. She wanted her visual identity to create a sense of serenity. Craniosacral therapists are trained to use 'lily pad hands' on their clients, meaning the pressure they use on a client should resemble the pressure one would use to push a lily pad across water without drowning it. This feeling can also be applied to the overall healing process, approaching with a gentle and mindful nature.